Beeline Design Principles

Our products at their core, help companies connect with people all over the world. They make finding talented people and managing those relationships easier for everyone. Our design principles are one's based on progressive enhancement and inclusiveness. These design principles drive us forward to ensure that we continue to help people and teams be more effective at reaching their goals and to guarantee that our products adhere to our data-driven design standards.

Constant, Clear, Feedback

Keep the user’s informed of the state of their program through clear and constant communications. Messaging should use industry appropriate language and provide enough value to the user that they can make an informed decision. Use Hierarchy Effectively.

Use Hierarchy Effectively

Use buttons and their approved colors and states to ensure the user knows the importance of the action presented. Use headlines and text size effectively to ensure messages are clear and logical. Organize like data into tiered groups for easier consumption.

Define Actions Users Can Trust

Always provide a user with a way out so that even if a mistake is made the user can undo/redo the action.

Proactively Provide Assistance.

Use data driven design and AI to provide valuable information at the moment of context.

Remove Guesswork

Define clear steps and use plain language to ensure the user knows exactly what they are looking at and what value it provides them.

Reduce Cognitive Load

Group like data into logical sections and maintain consistent patterns to build familiarity.

Be Accessible

Our products should strive to meet WCAG AA standards out of the box.

Aesthetics and Whitespace Matter.

We are a design-driven product and our brand is us. Anything we present to the world should appear as though it comes from a place of love and excitement. Don’t be afraid to iterate, don’t forget padding and margins, and don’t skip leg day.